Friday, August 19, 2011

Google has confirmed that they are indeed testing a form of infinite scroll web search results.

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It will be benefit for for all in situation,this will give positive impact on internet industry like the User, the website owner, the search engines and SEOs.

1 .The User Perspective:

If the scrolling is fast and easy then then user will surely scroll for more for a wider range of search results before taking a decision.User point of view to easy to search his required web page and desired result as well as he get more option compare than previous.

2 .Website Owner Perspective:

The website owner will be less obsessed for getting his website ranked on Page 1 and focus more on quality aspects of the website.In Website owner point of view he/she easily find out his site keyword position in Google.

3.The SEO Perspective:

In SEO he/she will get its true meaning and SEO discussions will be beyond Page 1 rankings finally. Making the site stand out with a perfect title and description will be the main focus for getting a high CTR for the site.One of the big advantage on seo point of view that check all title url description on simultaneously.Do not need to foreword one by one page in Google.

4 .The Search Engine Perspective:

As per Search engine point of view that speed should be fast and provide more data to the use compare than last.The search results page will get a quality and meaningful update and will add more speed to the search activity. The user will be able to search more in less time. The search results page will become truly mobile friendly.

Overall it is going to be a Good move by Google if this gets finalized as I do not think there can be any reason why the user will reject such a development on the search page. After Google Instant this infinite scrolling feature will add the instant factor to the whole search process when searched from the desktop, tablet or mobile.

Hope Google makes the Infinite Sroll Web Results feature go live instantly.

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